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Nida Mahmood Introduces Street Culture to the Ramp

Tuesday, March 30, 2010

Recently, the most famous designer - Nida Mahmood introduced the spirit of the streets to the ramp with her show 'Sadak Chhaap'. She introduced the street culture to the ramp on the concluding day of the Wills Lifestyle India Fashion Week on Monday.

About this, www.hindustantimes.com, an online news portal writes, “From the ambience, the peppy background songs to funky one-liner voiceovers to the use of junk like nuts and bolts, latches, old keys and watch dials, Nida's show took the audience from the glitzy event to the world of gritty yet vibrant alleys of India.

"I was heavily inspired by mundane and boring things around me. Things that we may be seeing every day on the streets but we don't really care about," Nida, whose show was to open this edition of WIFW earlier, told reporters after her show.

"I have used a lot of metallic scrap for this collection like helmets and shoes that I used in my earlier shows. I camouflaged them with new things because most of these things otherwise just keep lying if not reused. I have done a lot of groundwork for this show," she added.

The designer, who is known for her funky, kitschy designs, wanted to bring street typography to the ramp and she successfully did so by using chips bags, tea and masala packets, printed carry bags, ping pong balls, bindis, stickers, sequin sheets and nylon mesh on her clothes.

As for the troupe that regaled the audience with their 'bindaas' music and dance, Nida said: "I wanted to bring the spirit of the streets to the ramp. These kids stay in Shadipur bus depot here in Delhi and this is what they do on the streets for a living. I just involved them to enhance the spirit of street culture I was attempting to showcase through my show."

Nida also used funky conversational street ads - such as Buri nazar waale tera muh kaala, Yahaan thhookna mana hai, Cycle stand, Kaanch ka kaam, PCO - that find place on most streets across the country.

Till the last minute of the show, even during her ceremonial bow, Nida managed to give the audience a flavour of the streets as the evergreen song "Sar jo tera chakraaye" played in the backdrop.

Nida's collection was dominated by saris over denims and dresses in shades of beige to muddy camel colours, interspersed with stark reds, electric blue, tangerine, indigo, acid green and fuschias.

A striking feature at Nida's show was the heavy use of innovative accessories, especially headgear, her colourful bags with posters of old movies and funky neckpieces.

All in all the show was entertaining as most audience members, including Fashion Design Council of India (FDCI) president Sunil Sethi, were seen moving their shoulders to the peppy music, apart from some who cheered the models by blowing colourful whistles that she provided to all audience members.”
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A Design of Fashionable Dress

Tuesday, September 22, 2009

Dress Designing
A design of fashionable dress is depend on designer in the modern world. There is a design of fashionable dress which has been designed by a trailer. She is not a designer but she can design various types of fashionable dress. Take a look of fashionable design of dress.
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Similarities between Fashion and Beauty

Wednesday, February 11, 2009

Many times I tried to find similarities or differences between fashion and beauty. But always I found similarities in both. In my point of view there are lots of similarities between fashion and beauty. I want to share something below:

Fashion and beauty are the indication of prosperity

Fashion and beauty come with the development of civilization

Beauty brings fashion as well as fashion brings beauty

Fashion and beauty always bring new style

Fashion always have been found in metro and beauty as well

In spite of we can talk about natural beauty also which is far way from fashion. But here also I am disagreeing. In my point of view natural beauty can’t be founded if they don’t concern with fashion.

These are my perception about fashion and beauty after a great thinking. If you have another perception and if you find differences in both then let me know.
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Shari Fashion in India gives a new Look of Fashion

Monday, January 12, 2009

Shari Fashion
I said in the title of the post that “Shari fashion in India gives a new look of fashion” then I have some sold answer about the topic. Indian women have been known always as simple women wearing of Shari. But in the recent development bring others fashionable dress for Indian women also. It shows that Indian culture is breaking with the new culture which has come from west.

All the Indian pundits were very angry and conscious about the affect because they think Indian culture is best and no one culture breaks it. But they had ignores the globalization which was started from 1995 very sincerely in India also.

At first Indian women tries to adopt new fashion clothes which came from Indian movies. But in the recent graph shows in 2007-2008 that Indian women like Shari mostly, now. It is not a fashion again for Indian women but also most of the western women like to wear Shari now.

It is the fashion of today’s development. I can say that not women but also very young girl has liked to wear Shari in even day to day life. You can see Bengal girl, or Indian moves which have brought the fashion of Shari.

Now, I think my word is very clear to you that why Shari fashion in India gives a new look of Fashion.
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Fashion Designers are distressed with London Fashion Week

Friday, December 12, 2008

Betty Jackson on of the designer said "It's certainly odd that there is no squeeze being put on anybody else. This is an issue that needs to be raised. They are pushing London because we are not as strong as New York or Milan. London has always been vulnerable from a lot of perspectives – it is young and innovative but this industry functions more on finance than aesthetics." It was published in independent.co.uk which is a online magazine.

In the start magazine writes about the London fashion week, “Top British fashion designers claim London Fashion Week is being intentionally crushed by its rivals because it has refused to surrender its independence. The flagship UK fashion festival, which is held twice a year and opens today, is facing a threat that could reduce it from six to four days in its spring incarnation next year.

The claims emerged after the rival New York fashion week announced it was going to show its collections a week later than usual in February next year, a move that would cut London Fashion Week down to a bare four days, forcing top designers to abandon it and go elsewhere.”

British Fashion Council spokeswoman said, “"London Fashion Week is rich in talent. We currently have one of the most exciting crops of emerging designers showing.”
All the aspect of the fashion shows that the politics in the fashion week has taken place very strongly.
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"Madrid bans waifs from catwalks" News from BBC

Monday, November 3, 2008

Madrid fashion week, one of Spain's most prestigious shows, is banning underweight models on the basis of their body mass index (BMI).

UN health experts recommend a BMI of between 18.5 and about 25, and some models may fall well below the minimum.

The Spanish Association of Fashion Designers has decided to ban models who have a BMI of less than 18.

Unhealthily skinny models at last year's fashion shows led to protests from doctors and women's rights groups.

The association agreed to use the BMI - a calculation based on height and weight - in response to local government pressure.

It suggests that 30% of would-be participants fail this test and this year's fashion week, which begins on 18 September, will offer medical treatment to excessively thin models.


"The restrictions could be quite a shock to the fashion world at the beginning but I'm sure it's important as far as health is concerned," Leonor Perez Pita, director of the Madrid fashion show, was quoted as saying by Reuters news agency.

Madrid's local government says it wants to set a more positive, healthy image of beauty for teenagers...read more...

"The Madrid fashion week runs from 18 September" published in BBC UK
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Now, Movie in the Fashion World

Thursday, October 23, 2008

Recent, movie is going to released “Fashion”. It is the reality of fashion world. It is Madhur Bhandarkar movie.

Here is a news by Hindustan Times, "Fashion, Madhur Bhandarkar's film set in the glamorous but ruthless world of haute couture, is slated for its world premiere October 24 during the week-long 5th South Asian International Film Festival (SAIFF) here.

Nandita Das' Firaaq, also from India, is the opening night feature of the festival and Das starrer Ramchand Pakistani directed by Mehreen Jabbar is the closing film. The festival runs October 22-28.

SAIFF 2008 will present a select combination of full-length films, shorts and documentaries in a variety of genres. With several screening locations in Manhattan and high-profile sponsors like HBO, the New York Times and Time Warner Cable, the festival is dedicated to supporting established and emerging filmmakers from India, Pakistan, Nepal, Sri Lanka and Bangladesh, as well as the South Asian diaspora.

Fashion, starring Priyanka Chopra, Kangana Ranaut and Raj Babbar explores the world of style through the emotional journeys of the key people that make up the industry -models, designers, photographers, agencies and businessmen...read more..."

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Fashion In New Style